Marketing & Communications

The marketing and communications role family is responsible for promoting the organisation and maintaining its public image. These roles involve developing marketing strategies, managing communications, and creating content that resonates with the target audience.

Professionals in this area are essential for driving brand awareness and engagement.

Related roles

Communications Specialist

Communications Specialists in the financial services sector are responsible for crafting and delivering clear, consistent messaging both internally and externally…. read more

Product Manager

Product Managers are pivotal in guiding the development and success of products within an organisation. They are responsible for defining… read more

Customer Service Representative

Customer engagement teams are responsible for helping customers identify and use products and services that best meet their needs. Customer… read more

Social Media and Communications

Social Media and Communications Managers in financial services oversee the development and execution of social media strategies and communications that… read more

Marketing Manager

Marketing Managers in financial services plan, develop, and execute marketing strategies that promote the company’s services, enhance customer engagement, and… read more

Marketing Data Analyst

Marketing Data Analysts collect and analyse data related to customer behaviours, market trends, and financial product performance. They use this… read more

Recommended skills

Sense making

Sense making is the ability to interpret complex information and understand its deeper meaning. This skill is crucial in the… read more

Communication

Communication skills involve interacting with other people in order to effectively convey information, ideas, and feedback both verbally and in… read more

Critical thinking

Critical thinking is the ability to evaluate information, identify biases, and draw well-reasoned conclusions. read more

Problem solving

Problem-solving is the ability to identify, analyse, and find effective solutions for complex issues and challenges. read more

Relationship management

Relationship management involves building, maintaining, and enhancing interactions and connections with clients, colleagues, and other stakeholders. read more

Agile

Agile in simple terms is a way of working that focuses on flexibility, collaboration and customer feedback. read more

Creativity

Creativity involves the ability to think outside the box and develop new solutions to problems. read more

Digital skills

With the increasing reliance on technology, having strong digital skills is essential for navigating today’s work environments. read more

Empathy

Empathy involves understanding and sharing the feelings of others, which is crucial for effective communication and relationship building. read more

Planning

Planning is all about setting clear goals, defining a timeline in which you plan to achieve them, and tracking your… read more

Resilience

Resilience is the strength to remain focused and productive under pressure and to bounce back from setbacks. read more

Risk management

Risk management as a skillset involves identifying, assessing, and controlling threats. read more

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