Marketing Data Analysts collect and analyse data related to customer behaviours, market trends, and financial product performance. They use this information to create reports and dashboards, helping the marketing team develop effective strategies. Their goal is to provide insights that improve marketing campaigns, enhance customer engagement, and drive business growth within the financial sector.
Progression may lead to roles such as Marketing Data Scientist, Marketing Manager, or Business Intelligence Analyst.
Proficiency in data analysis tools such as Excel, SQL, Python, and advanced statistical methods is essential. Analysing financial data to… read more
Communication skills involve interacting with other people in order to effectively convey information, ideas, and feedback both verbally and in… read more
Problem-solving is the ability to identify, analyse, and find effective solutions for complex issues and challenges. read more
With the increasing reliance on technology, having strong digital skills is essential for navigating today’s work environments. read more
Numeracy is the ability to understand and work with numbers, including skills like basic arithmetic, data analysis, and statistical reasoning. read more
Adapting involves the ability to quickly adjust to new technologies, market conditions, and regulatory changes is essential in today’s fast-paced… read more
Machine Learning (ML) and Artificial Intelligence (AI) involve using data and algorithms to build models that enable computers to perform… read more
Sense making is the ability to interpret complex information and understand its deeper meaning. This skill is crucial in the… read more
Continuous learning refers to the ability to continually acquire new knowledge and skills throughout one’s career or life. read more
Critical thinking is the ability to evaluate information, identify biases, and draw well-reasoned conclusions. read more
Undergraduate
BSc (Hons) Computer Science (Data Science)
In-Person
BSc (Hons) Data Science – Undergraduate, Full-time
Online
Apprenticeships
BSc (Hons) Data Science (GA)
Funded courses
Data Use and Business Analytics for Scottish SMEs
Postgraduate
MSc Data Science
BSc Data Science
MSc Data Science and Business Management
MSc (PgDip) Business Analysis & Consulting
