Creativity

Creativity involves the ability to think outside the box and develop new solutions to problems. In financial services, creativity is essential for developing innovative products, improving processes, and finding unique solutions to client challenges. It allows professionals to approach problems from different angles, leading to more effective and original outcomes.

Examples in Action

  • Designing a unique marketing campaign that stands out from the competition and increases the number of new customers.
  • Developing a novel digital solution to reduce time and cost in invoicing processes by changing the core processes.
  • Use wearable technology solutions to expedite how customers make payments for their daily shopping.

Tips for Improvement

  • Engage in creative hobbies outside of work.
  • Brainstorm regularly, without constraints, to boost creative thinking.
  • Explore different solutions to known everyday problems.

Skills Development Scotland identifies Creativity as one of the Innovation meta-skills. Find out more about ‘Skills 4.0 – A skills model to drive Scotland’s future’ .

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Relevant course providers


Whether you’re just starting out, or as you develop further in your career, it’s very important that you continue to learn and develop your skills. Developing knowledge and skills will help boost your confidence, pursue new opportunities and have an exciting and rewarding career journey.

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